What is lasting design? Lasting design avoids trends and in turn never becomes aged. It leaves room for content expansion. And it focuses on the user and tries to predict how they may change and adapt with the business.
Focus on your user
To achieve lasting design it is essential to pay attention to content structure. Think first and foremost about who your users are and what their path through your website will be. Design the content architecture around them. Lead users through your website gracefully with their goal and your call to action in mind.
Consider key design elements
- Calls to action - Base these on actual user needs
- Free flowing architecture and content structure - Aim to reduce the amount of thinking your user needs to do
- Typography - Explore contrast, hierarchy, size, leading and so on
- Layout - Consider factors such as white space, padding and proximity
All of these elements will help maintain a design. Ease of use will ensure that even if a certain stylistic trend is no longer 'in fashion', the website will remain strong in relation to usability and conversion. When your website is easy to use and the user is satisfied with the content they find, it lends credibility to your brand, and all online businesses know that trust is imperative when converting clicks to conversions.
Remember that content is king
Working with content and really, truly understanding what your users' needs and habits are is the key to a usable and fully functioning website. This is what lies at the core of long life design. All the other elements are there to compliment your content. Remember, content is indeed king and should be one of the very first items you look at as part of your website.
If you're looking for a timeless website for your business you should talk to us. Just fill in the contact form below and we'll call you back. How good is that?
