Your brand is so, so much more than your logo or your visual assets. It encompasses everything about how you present your company to the world, and there are many touchpoints - Sales documents, emails, phone manner, vehicle livery, email language, tone of voice when speaking, standard greetings, and much more. Brand is understanding who you are, how your customers perceive you, and how to improve that communication.
Who are you?
We get it. You pour all your energy into every aspect of your job or business, and it feels like there's not enough energy left for lofty idea s like branding and personas. But your hard work deserves the best customers, the people who will appreciate what you do. Branding helps to identify you to the people who matter. It helps your team to get crystal clear about how you are, and this affects every part of your business - where you want to go, and who you want to work with on the way.
Sometimes it“s hard to see the wood for the trees. Our fresh perspective on your business will help you see the full picture, your personality and what's unique about you.
Who are your customers?
Great persona mapping is central to understanding your customers. When you understand and personify your customers, it makes it easier to understand their frustrations, their goals, and what they need. Let us help you find your tribe.
"Your brand is what other people say about you when you're not in the room" - Jeff Bezos